Monthly Archives: April 2015

Marketing, Effort & Success

The marketing presentation I attended yesterday was very interesting. The attendees ranged from one person operations to large multinationals. The presenters represented the digital marketing industry.

I left with the following thoughts:

  • Marketing can be expensive or it can be cheap.
  • The more you understand and learn to do as a startup the better.
  • You have to find out what will work for you at the time.
  • There are definitely no guarantees on success.

The tools exist to get you a long way to getting your product or service out to the market. For example, yesterday my podcast was added to iTunes and today I installed my newsletter sign up on the website: You can see it on the right or below depending on the size of the device you are using. It is the basic functioning version. I took a quick look into the settings and it can be improved on.

It does take a bit of effort but in the end it is worth it.

EIA 003 Green and Inspired

Michelle Yeh

Michelle Yeh, a health & beauty industry expert and green lifestyle advocate, as the founder and CEO explains the motivation behind ‘myLOHAS’, how being green doesn’t mean you have to compromise on beauty, a vision for online commerce, how to evaluate the advice given by others and finishes with her own advice to just starting out entrepreneurs.

EIA 002 Overcoming the Challenges

Jean Zimmermann

Jean Zimmermann gives a very personal and passionate view of his journey to create China’s first home grown luxury cosmetics brand, Ba Yan Ka La. The professional challenges, the personal challenge that almost lost him the company, and it’s impact; and advises that maybe you should consider taking.

EIA 001 Building Your Startup

Stone Shi

Stone Shi explains, how he sees himself and the motivation behind his startup ‘IndulgeSmart’. The keys vital to success and the criteria used to select both investors and partners. An approach to relaxation that he applies and instills in his colleagues, and advice he gives to someone just starting.