Monthly Archives: July 2016

EIA 025 Introduction to WordPress to Improve Business

Mark Linkedin
Mark Kay

Mark Kay is the CEO and Founder of MJ Creative Ventures, a company that specialises in providing mobile friendly, SEO optimised websites for Small Business owners and nonprofits.

This is the first in a series of podcasts to help small business owners improve their websites in order

  • Reason why a business have a website.
  • Advantages of having a webpage over a Facebook page and Linkedin page
  • Solutions for a business with zero budget.
  • The suitability for WordPress as a solution
  • Skill level for a professional looking page from 0 to 100%
  • The next step to improve the website to develop the business
  •  What is SEO and how to improve your Google ranking?
  • The three big mistakes made by novices, images, widgets and cheap hosting account.
  • Where to start as a business.

And finally: if you have any questions you’d like Mark to answer send them to the comments and suggestion.

 

 

 

EIA 024 Pawn Makes Sustainability Fashionable

Jane-Jia-Jia-Wenting-Portrait 0
Jane Jia, Jia Wenting

Jane Jia, AKA Jia Wenting is the founder of Pawnstar, Shanghai. As sustainability, recycling and upcycling become more main-stream Jane positions herself as a pioneer in the changes that are taking place in China by breaking the negative traditional view of second hand clothing and goods in the Middle Kingdom. Passing through the Pawnstar consignment store are great quality high-end fashion items at vastly discounted prices.

In this conversation Jane helps me to understand the world of the high-end fashion consignment.

Jane tells us how as a girl she would ask other girls for their unwanted clothes and carry plastic bags with her to avoid waste. Her constant laughter is an expression of how much she enjoys what she is doing as she tells her story

“When I was a kid I hated plastics so much, when polyester became very popular in China I just couldn’t bear it”

  • Her background in software design and energy management for government departments and starting a company at the age of 26.
  • Her career switch to recycling and sustainability lifestyle based on her childhood and work experience.
  • A look behind the scene at the running of the Pawnstar consignment shop, which is follows on the examples of similar shops found New York’s Manhattan Island and Central London’s Camden.
  • How to use the technology platforms, WeChat and TaoBao, available in China as business tools to connect with your customers.
  • The issue of fake goods being sold online and quality control.
  • The Monday Carnival free give-away that creates positive online revenues
  • The reaction of her family, friends, peers and other people feel about what she does.
  • How she sees the future of the recycling, upcycling industry in China.
  • The range of items varies from unusual prints to high-end fashion.
  • As well as advice to those that wish to follow in her footsteps.

Links


Pawnstar on Stylites”