Glenn van Zutphen is the founder of VanMedia Group a company he founded over twelve years ago and based on his knowledge of over twenty-five years as an international journalist. The mission he chose is to guide thought leaders to significantly shape their organisation and industry by creating and communicating provocative & memorable messages across digital and traditional channels for news media interviews, conferences, and TED Talks.
Now due to the rise of social media and the rise of social selling the need for entrepreneurs to get to grips with what is happening is on the rise.
Literally anybody can buy these days with just a few hundred dollars, maybe a little bit more depending on the type of gear you get, and then put together a podcast like this or any kind of a news story and upload it whether it’s on your own website or on Stitcher or on any number of podcast hosting sites.
In comparison in the past being an entrepreneur or business executive was a lot simpler and easier. Now the ability to communicate credibly both personally and professionally is exponentially increasing as social selling becomes more demanding.
Generally speaking, executives don’t like to see themselves on TV, or hear themselves on the radio, or they don’t really like this idea of exposing themselves externally to whatever… whatever audience it is. So from that perspective there was a bit of hesitation on most peoples… you know the reaction.
In this conversation, which was recorded at the 1880 Members Club in Singapore we get a brief insight into the thoughts of one of the top media professional in Asia.
As well as:
Glenn van Zutphen’s journey from a graduate in media studies in the USA to Singapore:
Why and how the self confessed news junky at heart decided to step away from daily journalism and build a business of his own:
How much do you need to put together a podcast or news story and upload it to a website:
Which is more important interviewing skills or being curious?:
Why the process of developing a podcast requires understanding the need to figure out first, what is the voice of the podcast:
The requirements to become a credible source:
Understanding that fake news has taken on a new importance:
Facing the challenges of leaving a stable job to create a media company and taking a long hard look and asking the hard personal questions:
Running a business successfully takes longer than the 6 months it takes to getting started:
Using the network to reach out and let everyone know what you are in business:
Who has the budget to give you business large companies or SMEs
Training to overcome the fear of appearing in front of a camera and understanding why executives should do it:
The complete novice to strong communicator in 8 hours:
Why should an executive should have hands-on with Social Selling:
The arrival of the Smart Asian Leaders communicating globally in their own style:
Communication style: one size doesn’t fit all:
Personal reflections on what makes journalism and passing on the skills enjoyable:
The first step in the personal coaching process:
What needs to be achieved, how many, what are the issues?:
The age we live in and the communication noise, watch, read, listen and using your voice to become clear, concise, confident, hopefully even captivating:
A personal experience of not managing information overload well:
A solution to managing rabbit hole of information overload:
Relaxing with the family and disconnecting from the digital world:
Virginia Cha and Petrina Lim discuss Feed Camp 2018. Virginia Cha, professor-in-residence at Platform E and Petrina Lim, Head for the Centre for Applied Nutrition at Temasek Polytechnic. Feed Camp 2018 is an initiative orgainsed at PlatformE in which Virginia and Petrina are key participants.
The issue as thought out by Virginia.
“Wondering out loud, you know we’re going to be something like 9.7 billion people on this earth very soon in the next 20-30 years…”
And technical guidance from Patrina
“So that’s targeting the food manufacturing sector, also the food service sectors as well, and trying to encourage this environment of healthier eating for the people…”
This conversation is part 1 of a four part series published on the AsiaTech Podcast platform where I am now a guest host.
As well as:
A look at innovation and entrepreneurship in the food industry.
Feed camp 2018 the first step to make Singapore the food start-up.
The need for a paradigm shift in food production in the way food is delivered, made, and the way waste is dealt with.
Virginia Cha’s role as the former entrepreneur professor in residence at Platform E we’ll help to create a framework to stimulate innovative thinking for prototypes and products at Feed Camp 2018
Patrina Lim’s role is as the technical expert and sees her role as being a nutritionist and food scientist from the Temasek Polytechnic is to develop meals and food manufacture systems that will provide healthy eating for Singaporeans hobby of eating
The different types of collaboration international and domestic.
The benefits Feed Camp 2018 will bring to create an ecosystem at Platform E.
The Feed Camp / Boot Camp held on a Thursday night, Friday night and all day Saturday to bring new concepts of food and the experience.
What Hershey recent acquisition of pirate brands means to the food industry.
Feed camp 2018 idea for conceptual prototypes and people in the food science space meet the needs of an increase of vegetarians in Asia by 140% and the interest in China.
Patrina’s passion as a nutritionist and food scientist to see the creation new food from inception to the shelf to satisfy the future needs of people and solve the major food issues.
Patrina’s participation in a recent conference on food with industry partners manufacturers, restaurateurs that examined potential new food sources.
Who is involved in making new plant-protein based foods tasty and where demand is coming from and the effects on the food industry.
Who’s mind needs to be changed and the challenges
Local examples of Singaporean startups that are leading the way.
The NDA that stops the mention of the major food company that will attend to find out what are the innovations and experience what is happening.
Patrina’s experience of working with large companies verses startups, where each excels and are there any preferences.
Find out the importance that Platform E and Singapore places on food innovation and the plans for April 2019.
The qualifications that Singapore; the abundance of F&B outlets, described as foodie nation and a trusted brand.
How a future motivated Singapore involved in the food production with Government support with provide new initiatives in food.
Involved in the Feed Camp 2018 ecosystem are PlatformE, Temasek Polytechnic, Innovation360 and FocusTech Ventures
Jeroen van Overbeek is the founder of Social Impakt a social impact enterprise. Previously he spent over twenty years working in manufacturing in Europe and Asia. He then decided he wanted to change track and switch to making a social impact. The mission he chose was to bring clean water to South East Asia specifically Bali in Indonesia.
Now, due to natural disasters in the area he finds that as a social entrepreneur the need for his product has increased drastically along with an expansion of volumes and the area where his product is needed
“A problem which is 3, 4 times the magnitude of the Bali issue, because there’s about half a million people, close to half a million who have no roof right now and that will last for a while, They are reconstructing now.”
Being an entrepreneur in normal times is difficult enough but in an environment where nature is unforgiving the stresses are greater.
“Try to get more sleep. You trying to get as fit as you can in the conditions. Just give you and example, because of the Lombok earthquake I scaled my business 30 times in the period of two weeks.”
In this conversation we get a brief insight into the world of the social entrepreneur at the sharp edge where nature is unforgiving.
As well as:
The journey to Bali to become a social entrepreneur starting from a career and experience in general management in manufacturing, food, pharma, selling products B2B internationally leading to a final role handling 3.5 million and overseeing a thousand people.
The formation of reasons behind the change in wanting to start a business based on his experience, knowledge and a desire to return to Asia and work on something with a social value
The first ventures which were starting two companies in 2013, one a peer to peer lending micro-finance social enterprise and the other supplying clean water to rural communities
The emotions and challenges of going from corporate to social impact from a regular salary to no salary and the challenge of living off savings with the goal of reducing the mortality rate of children by providing clean water.
And so to Indonesia where finding the right, safe, affordable product with local production facilities that provide an effective clean water solution to the people of Indonesia was important.
The benefits of attending the Social Enterprise World Forum in Edinburgh, Scotland with 1500 hundred other social entrepreneurs enabling Jeroen to make connections, exchange ideas, and gain happiness with the knowledge that the social impact community is doing good work all over the world.
Witnessing corporates and social enterprises working together to expand the social impact ecosystem though procurement through a diverse community of delegates from all over the world interested in developing the social enterprise ecosystem.
Including innovative initiatives at getting marginalised people and ex-prisoners back into the workforce.
The event helped to overcome the loneliness of being a social impact entrepreneur that specifically offered the opportunity for future cooperation and collaborations with like minded entrepreneurs working on clean water provision in the future.
Facing the practical reality of frequent recent disasters in the region. The first being the eruption of Mount Agung, which saw his company supply 1200 units in a three month period, the second the Lombok earthquake in August and then the third and most recent Tsunami in Sulawesi.
Working-out the cost of supplying the product during a disaster with balancing being a for profit company with social entrepreneur that tackles environmental social problems of access to clean water which require that company costs are covered. Compounded by a personal responsibility to reduce margins further and to supply with the help of donations.
Sourcing donations from private people, organisations, friends, family and crowd funding pages.
At this stage selling the filters for four and a half years a typical day before the disasters consisted of the proof of concept phase by making sure the product could be accepted, used and paid for by people living in Karangasem one of the poorest remote areas in Bali. This was achieved with a local colleague for two years by meeting with the heads of the villages, the woman of the villages and others and others to introduce and sell the product.
The process of education of the local population about what the product is, how it works, and to trust it is safe and was achieved by meeting with the influencers, which included Hindu religious leaders and eventually provided income for a local network of 30-35 women resellers.
The expansion into southern Bali, which had a greater population in towns and cities for example Denpasar and Ubud and the effect of recent disaster on Jeroen and the business leading to the need to set up a new team of 5 volunteers, a new storage in Mataram in Lombok with volunteers. And realising that the operations and storage was the main challenge taking about one week.
Mention of a planned visit to Lombok to check on what’s going on in the camps, monitor the filters and how they are being used.
Learning that the success of the operation is built on setting up a system that provides who wants, who can, who has paid for the filters, who can pick it up, where the filters are going and tracking where they are.
Understanding the cost of being a one man operation on a physical and personal level comes in the form of your own life, time but this a choice that is consciously made and requires the discipline to try to get more sleep, keep as fit as you can in spite of the conditions. While a the same time meeting the incredible feat to scale the business thirty times in a period of two weeks.
The toll on physical health that it takes as well as the required effort to get sleep also requires not to work too hard and also to keep the weekend free and to continue personal physical activities like running and a passion for dancing.
The benefits of having a good supplier located manufacturing the filters in Bandung , West Java which is a city about 2 hours East of Jakarta and transported overland by truck to either Bali or Lombok
The ease in the ramping up of production was enabled by Nazava, a ten year old company’s experience of previous disasters. Nazava met the challenge of drastically increased demand in a matter of days and produced a pleasure that working with the supplier that is ready to support and meet the demand for the product when disaster strikes.
Local government or Government support is vital when disasters strike and while Jeroen and Social Impakt carry out work with the support of public and private donations government help coming in the form infrastructure by getting water to the camps is critical step.
In the case of the most recent disaster in Sulawesi Jeroen and Social Impakt may be working with the Health Department and are currently looking at options to provide a valuable service.