Christie Fernandez is an Entrepreneur on a mission to create a positive impact in clean transportation & energy in the emerging markets of the ASEAN region, Indian subcontinent, Africa & South America. Christie is the Founder ofSooorya EV, which is headquartered in Singapore and is focused on providing affordable, comfortable & eco-friendly transportation. What’s unique is that Sooorya is redefining how automobiles are designed, manufactured and sold, with a strong focus on sustainability, profitability and societal impact.
At first Christie tried this with his idea.
“It’s kind of stuck with me. I tried giving it away but it didn’t happen”
During our conversation, Christie reveals his motivations behind the idea of creating his startup, his vision of how it can help farmers in rural communities by harvesting solar energy, and how he tried to give it away.
As well as:
The goal of last mile connectivity
Affordable, comfortable and eco friendly transportation
The regions of the world where this technology is needed.
How the countryside can produce a sustainable source of electrical energy using swappable batteries
Energy production as a handicraft opportunity for farmers to earn additional income.
The contrast with the big automobile manufactures that focus on speed, range and fast charging and the need in rural communities for low cost affordable transportation
The business model mix of large and small.
The uniqueness of his idea and what is required for the cost to come down.
Incorporating the IKEA business model
Frugal Engineering and how the
Incorporating the Apple manufacturing business model and transferring ideas from the mobile phone industry
Changing the car industry
Moving around the Asian Region and the reason for choosing Singapore a a base for operation and HQ
Legal protection and holding on to your IP.
personal impression of Singapore
The timetable to production of an affordable car launch and location
His background in IT, Marketing and the factors that encouraged the switch to the auto industry
The influence conversations with colleagues from the farming communities of India and he can help to expand the take-up of electric cars and his vision of the future.
His reluctance to be seen as the Elon Musk of the affordable electric car
Gary Guwe is one of the cofounders of the Business Development Society of Singapore. In the previous podcast, EIA 037, I had conversations his fellow cofounder Gunes Altungunes, and a couple of attendees. At the time Gary Guwe was out of the country and Gunes suggested that I return at a later event and speak with Gary.
However, in this cast Gary and I don’t actually converse but we have a brief Fly-on-wall experience of the event organised by Gary and Gunes and titled Connections Over Coffee – Monthly Casual Networking, which is held on the 3rd Wednesday of every month .
Gary plays a key role by running the event in a relaxed manner, encourages entrepreneurs to give a two minute introduction of themselves and the company they represent and gives his own advice.
After Gary opens we move on to Joshua Chua (an experienced Sales Excellence Coach), Hussain Sayeed (In the third week of his startup), Arthi Ramakrishnan, (a recent arrival to Singapore from India) and finally, he ropes me in unexpectedly to present myself and the fact that I’m volunteering my services by recording the event.
The Chinese New Year celebration
The mission of BDS and its role in building business relationships.
The BDS origins in 2015 and its current number of members
The reasons behind the sharing sessions and the link to Free Publicity
How Gary Guwe turned himself from an introverted and shy business person to a headhunted target and the co-founder of the BDS.
What’s on offer from the BDS to SME’s
His promise for your jump in sales
The free 90 minute consultation with tweaks
Back to Gary and advice for speakers to share their origin stories
His origin story with BT and HP
Reasons for attending the BDS meetup
The promise of a safe pair of technology hands in his third week as an entrepreneur
Cisco, the Cloud are not always the answer for SMEs
Back to Gary and more advice
An Indian Corporate Solution provider
Skills Development in Information Technology, Telecommunication and Soft-Skills
The company origin story
Arthi’s time in Singapore
Back to Gary and more advice
Neville J. McKenzie
The importance of getting your message across
How can AsiaBizStories help you
Self help advice with public speaking with everyone has one of these