Monthly Archives: May 2018

EIA 041 Liming at the Lime House

Chris Morris is a Relationship manager & Entrepreneur his previous career roles have been with NHS Trusts and Department of the Environment, Food, and Rural Affairs in the UK. This was before setting up a new life in Singapore where he initially supported his wife’s career before finding a role in Change Management and then as an independent consultant. Now, he splits his time between being a Regional Relationship manager and his real passion as an Entrepreneur with his restaurant the Lime House in the heart of Singapore.

“I took on the lease for Lime House I didn’t have a chef. So I actually took on the lease, because a lot of people think I am a restaurateur and I am not. I don’t cook at all. My wife is a very good cook not me. But I like to entertain and so I see myself very much as a founder anyway, so I took the lease on and I thought oh shit you know we’ve got to find a, we need to find a chef from somewhere. So actually got a plane flew to London, on the way to London I googled top Caribbean chefs in the UK. I landed I interviewed three of them, two of them thought I was just crazy Caribbean guy from Singapore and didn’t want to engage.”

During our conversation Chris reveals the motivations behind his founding of the Lime House, difficulties, career changes, family and his positive purposeful attitude he creates for the future.

As well as:

  • The only Caribbean establishment in Singapore
  • Arrived in Singapore as a trailing spouse in 2008
  • Background as Management consultant
  • Start of the job business transformation practice as a consultant for five years
  • The reason for the row
  • Then became a entrepreneur
  • Passion of the Caribbean led to him creating a Caribbean footprint in Singapore f or his children and the Caribbean diaspora
  • The opportunity for a positive Caribbean experience in Singapore
  • Its all about the food and ambience
  • The size of the ground floor restaurant, second floor bar and third floor event space.
  • The Trinidadian and Tobago meaning for the word “Lime” and its origins
  • A history and cultural lesson of rum and the largest rum collection in Singapore at 168
  • The journey of growing up in the Caribbean, moving to London and then to Singapore, Corporate to Cultural Entrepreneur
  • Specialism from IT to change programs in organisational culture in government agencies.
  • However mentor and locked his passion to mix food culture.
  • Overcoming opening a restaurant with no cooking skills.
  • The top Caribbean restaurant chef in London solving the cooking issue for a crazy Caribbean Guy
  • Using passion, belief and culture to achieve success
  • The years of pain to produce success
  • The dark lonely moments of being an entrepreneur and the don’t do it message from the naysayers,
  • Singaporean success Fridays and Saturdays full
  • Singaporeans creating authentic Caribbean food
  • Localised in the food.
  • The connection between the food in the Caribbean and Southeast Asia
  • The competitiveness of the Singaporean restaurant market, fine dining the failure then the chance meeting
  • Creating a grab and go experience in Singapore that failed and then moving it halfway around the world to London using the lessons learned in Singapore
  • Three minutes to walk out with a meal learned in Singapore.
  • A new fusion food experience.
  • The entrepreneurs need for the support of family but it helps when they eat the food
  • Creativity is in the family fashion design father, set designer sister, artist brother and the link to Central St. Martins
  • Chris’ excitement of changing perceptions of the Caribbean diaspora
  • The most difficult task for the entrepreneur is always dealing with failure
  • The painful road of luck
  • When did you realise you have to close
  • How an entrepreneur knows when to stop
  • Being comfortable talking about failure and playing it safe and the role exposure plays to opportunity, capital and expertise through mentors
  • Caribbean business groups in the UK and the importance of mentorship both Singapore and London.
  • The location of home Singapore or London
  • Finally making time for relaxation



EIA 040 User Experience: It’s More than Just Looks

Wilson Chew
Wilson Chew

Wilson Chew is a User Experience designer with a varied background that revolves around the power of the story. He is also a Co-Founder and Content Strategist of REASSEMBLE, a start-up, which came into existence in March 2018. In previous roles Wilson has worked as a digital marketer and charity fundraising coordinator, Where he made use of stories to influence and change behaviours of the target audience.

Now he approaches stories from a different angle when helping entrepreneurs and SMEs to develop their user application interfaces. He believes every user has a story, built from their needs, frustrations, behaviours and ways of thinking. His job is to create digital designs that cater to users’ stories and resonate with them.

“I think that when people hear that we’re a user experience design agency They think we’re just there to, again we’re just there to make things look really nice. Which we can do, but then we tell them that we’re not hear to make things look nice…”

During our conversation Wilson reveals the fundamentals of User Experience Design, its purpose and the benefits it brings when carried out correctly.

So now without further delay

As well as:

  • Explaining the role a user experience designer plays is the development of a product
  • The architects of the computer interface
  • From nice to
  • The role Don Norman plays in the UX design world
  • The movie app as a case study, film and snacks
  • The role that “User Needs” play in the design
  • Don Norman and the door knob, link to the digital and physical world and the Hawaiian missile alert
  • Where UX Design is managed well and considered normal and where knowledge and enthusiasm fail due to the drive to make things pretty and nice.
  • The difficulties to be overcome to get UX Design to be accepted by entrepreneurs.
  • The percentage of work that can be saved by coders
  • The difference is rising costs to errors in the design, coding and post launch phases
  • How to reduce 75% disappointment for app purchasers
  • Should you release a minimum viable product and the pushback it is receiving?
  • Degree in international relations to Digital marketing in London to an Anti-slavery charity then back to singapore with a Children’s Charity.
  • From marketing to user research and finally UX Design
  • Teaching
  • Is coding ability necessary and is it an advantage or disadvantage in UX design
  • The biggest challenge in UX design and persuasion
  • The research that goes into the construction of the wire frame.
  • The role that Contextual Enquire, User Interviews, Usability Testing play
  • Off the peg apps and solutions leading to how do we know that it is good
  • The benefits of Quantitive data and UX Design which is looking at the Why.
  • How to UX design can help reduce the bounce rate for peg apps and Template Shops such as Shopify