Laurie Underwood is an American professor, author and consultant specializing in cross-cultural business communications
She has studied worked and lived in Shanghai since 2002
Together with Prof Juan Fernandez at CEIBS, she has co-authored China CEO (2006), China Entrepreneur (2009) and most recently China CEO II (2020). The audio book was released in June 2021. Book links below.
After around 10 years of work in Corporate Communications (most recently as Communications Director Asia Pacific for Air Liquide) she got her doctorate finished in 2019 and switched to consulting and teaching. She is a senior consultant with Sino Associates, focusing on intercultural business communications and crisis communications, and she teaches at several business schools including NYU Shanghai, University of Aberdeen, SKEMA and EmLyon.
Today, she speaks with us about the realities of working in China post covid, working with China if you cannot travel there because of covid, and more generally sharing advice from China CEOs on the challenges and opportunities of doing business with China today.
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so now without further delay let’s begin