Telling Your Business Stories
Based on the storytelling, expert analysis, and vivid descriptions learned from observing entrepreneurs telling their stories on podcasts, presentations and social media.
As an entrepreneur telling your business story better delivers for your business audience better awareness, increased sales and ultimately increased profitability by making you accessible by making you engaging, clear and succinct.
The Entrepreneurs in Action Podcast can be found here if you’d like to see examples of entrepreneurs like you telling their stories in audio format as well as now on video.
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| Deliverable | Basic | Standard | Premium |
| Remote interview | ✓ | ✓ | ✓ |
| Edited founder video | ✓ | ✓ | ✓ |
| Captions | ✓ | ✓ | ✓ |
| Thumbnail | ✓ | ✓ | ✓ |
| Social clips | 1-3 | 3-5 | 5-10 |
| Branding | Basic | Enhanced | Advanced |
| Motion graphics | — | Limited | ✓ |
| Strategic narrative support | — | Limited | ✓ |
| LinkedIn content support | — | — | ✓ |
| Campaign-ready assets | — | — | ✓ |
About the SME Spotlight Pilot Programme
Delivered remotely, the SME Spotlight Founder Video Pilot Programme uses a guided interview to help business owners communicate their story, expertise, services, and unique value clearly. Before recording, participants complete a discovery questionnaire covering their audience, objectives, key messages, and founder journey.
Prepared questions help each founder explain who they serve, the problems they solve, what distinguishes their business, and the motivation behind their work. Participants can join remotely from anywhere in Hertfordshire.
The interview is edited into a polished founder video for websites, LinkedIn, YouTube, and other digital platforms. Content may include captions, branding, a thumbnail, and short clips for promoting the founder and business on social media.
The Programme will initially involve a limited group. The pilot will test the interview process, production workflow, participant experience, and content effectiveness. Feedback, testimonials, and examples will support improvements before the wider launch.
Podcasting and Observing Entreprneurs Since 2014
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