The marketing presentation I attended yesterday was very interesting. The attendees ranged from one person operations to large multinationals. The presenters represented the digital marketing industry.
I left with the following thoughts:
- Marketing can be expensive or it can be cheap.
- The more you understand and learn to do as a startup the better.
- You have to find out what will work for you at the time.
- There are definitely no guarantees on success.
The tools exist to get you a long way to getting your product or service out to the market. For example, yesterday my podcast was added to iTunes and today I installed my newsletter sign up on the website: You can see it on the right or below depending on the size of the device you are using. It is the basic functioning version. I took a quick look into the settings and it can be improved on.
It does take a bit of effort but in the end it is worth it.