How to Participate in the Boom of the F&B Market in China


Panel Discussion: This discussion looks at what it takes to move from your home market in Europe, based in Germany to compete in the coffee boom that has now reached China. The Chinese coffee industry is a fast niche of the catering and commercial industry. How can CUP&CINO enter into this market segment with a product and sales concept and participate in the growth? Listen to the assembled panel of our experts from China and join in the discussion! Moderator: Adrian de Riz, Head of Business Development, West meets East Business Consulting Keynote and Sponsor: Sven Keysers, Director International Business, Cup & Cino Panel Members: Fabian Berndt, Founder and CEO, Hannover Coffee, China Maik Juengst, Founder, MaikĀ“s Gourmet, Shenzhen Kerstin Kaehler, Branch Manager Qingdao – German Centre Shanghai