EIA 050 Why You Should Podcast

Graham Brown is the founder of Asia Tech Podcast. This is our second one on one conversation and was recorded in the ATP studio for the Ask Me Anything Podcast, where we discuss podcasting with a focus on Asia along with the wider personal aspects of podcasting.

“Now a podcast is personal as you say. So really, I think this is a mistake people make this come to this they try and focus podcast on a very specific subject area, which is fine. However that may change over time, and it probably will like any human being you’re going to evolve and find new interests and so on.”

Graham is very passionate about podcasting and warning that this is revealed in the language he uses to express what he is doing with Asia Tech Podcast and podcasting in general.

As well as:

  • Graham’s podcasting series and conversations with other podcasters.
  • Some of the specific issues with podcasting in China, for example the blocking of Google web services.
  • Learning how to use web services outside of China.
  • Cooperation between podcasters by sharing podcasts.
  • Listener questions
  • The growing interest in podcasting in Asia, which likes Europe and the USA.
  • The show stopper question, what should I broadcast about? and how most people get it wrong.
  • The importance of telling your personal story that enables growth.
  • Evolution ending a podcast series and starting a new podcast with the story that you really want to tell
  • The host enabling the continuity of the podcast and dropping clues to their own personal experiences.
  • The difference between a podcast host and the traditional interviewer.
  • The listener eavesdropping on a conversation and building a relationship of trust with the host.
  • Breaking away from the traditional interview with Asia Tech Podcast’s Camp fire like podcast ‘the Grind’.
  • The audience as the third person in a conversation.
  • The difference between private conversations of the past and public conversations and its dangers.
  • Being able to witness peoples views changing and allowing people to grow.
  • The repercussions of Elon Musk smoking marijuana on the Joe Rogan show, changes in language and leaving in swearing and the ‘ums and ahs.
  • Errors during the podcasting recording process.
  • The individuality of each podcasters working in different ways.
  • The belief that everyone should have a podcast to tell part of the story.
  • Using the tools available to market yourself.
  • FEAR, the reason why people don’t market themselves in the way they should.
  • Podcasting as a way of bringing your thoughts together.
  • All you have to do is step up. You don’t need 1 million downloads. You just need to reach the people you need to reach.
  • The interest in how to podcast? Start off with your friends and asked the question, what should we podcast about?
  • The next question how long should a podcast be?
  • The different types of audience, just for, information, entertainment and edutainment.
  • The podcaster’s journey of improvement.
  • What’s a good length to start off with?
  • If people can find the time to binge watch Game of Thrones, why should you worry about producing a 3 hour podcast on your topic of interest and ignore the advice to keep it around 10 minutes.
  • The listener is in control and can pause the podcast.
  • Is the flexibility of podcasting up to the imagination of the podcasters?
  • The world before social media and the change it brought about, for example hijacking the heart.
  • Audio formats fight back against social media.
  • Did TV start the process of desocialisation or did it bring us together?
  • Mass broadcast TV losing its social currency versus video on demand.
  • Podcasting using the Starbucks model to reconnect people.
  • Increased understanding with audio and video communication.
  • Human to human hormonal response.
  • Turning humans to machines and the missing soul in AI.
  • Podcasting as a way of getting your thoughts together, germinating crystallising ideas.
  • An explanation of phatic communication.
  • The listener thinking through the conversation as it unfolds, agree or disagree.
  • Acknowledging that we could be wrong and in a years time we may have moved on.


Graham Brown on